concept de clip interactif

Le site FWA de ce mois-ci est http://soytuaire.labuat.com/ : le principe est de visualiser un clip vidéo tout en pouvant interagir avec la vidéo.

Le concept est trés intéressant et tout à fait à l’ordre du jour quand on voit l’importance que prend la diffusion des clips vidéos et leur succès d’audience sur Youtube et compagnie.

Par contre, j’ai lu un avis trés intéressant de Baekdal à ce sujet qui reproche au concept de ne pas être allé assez loin.

Je suis totalement d’accord avec lui et je vous cite donc ses remarques :

“

If they wanted to create a really great experience, they should have done 4 things:

• Allow people to control the experience, rather than simply manipulate the surface. Give people the power to create a personal music video. React with the speed of movement, and change the music accordingly. Allow people to control when it’s just a line, and when it is much more than that. Based on the type of movement they make. E.g. a rhythmic movement brings out the music notes, and small fish. While a swirling upward movement brings out the butterflies. A sudden stop, gives you either a splash or a kiss.
• Share it. Allow people to share what they did, record it, and store that recording, so that people can show their friends what they made. The music video already records what you are doing, but it forgets it the moment you leave the site. A simply step like this could have done so much more.
• Build a community. Create a section where people can explore what other people made. Let them rate it, share it, discuss it. Allow people to follow you on Facebook and Twitter. Automatically upload user videos to Youtube, and mix the social worlds together.
• Join the fun. The artist herself (himself?) should do the same. Create their own version, comment on what people made, and engage in the discussion.

Doing this, and you could (possibly) turn it into a movement, instead of just a fancy song.”

L’article complet sur Baekdal